Book 29 - Bill Wasik "And Then There's This: How Stories Live and Die in Viral Culture"

[jazzy_dave]

Bill Wasik "And Then There's This: How Stories Live and Die in Viral Culture" (Penguin)




Remember flash mobs? Bill Wasik invented the flash mob, and in this book he details the rise of online memes and viral culture.

This was an enjoyable read with a few decent statements on modern culture. They were awash in a tide of personal reflection but they were, at least, interesting personal reflections from the creator of the flash mob. The insights in the corporate appropriation of modern collaborative and viral culture wee particularly interesting.