Simon Reynolds "Retromania : Pop Culture's Addiction To Its own Past" (Faber & Faber)

Fittingly, there's a lot in "Retromania" that will strike many readers of the Wire magazine and here too as pretty familiar. Reynolds engages in some righteous boomer-hating, asking if we'll ever be free of sixties-era musicians and their needless, endless nostalgia tours. He also goes neo-Luddite for a while, bitching about newer technologies' reduced fidelity and disregard for the album format.
Though Reynolds presents his arguments well, you can get this stuff elsewhere. "Retromania" really gets interesting – perhaps even vital – when Reynolds posits that artifacts and music of the past function as a species of cultural capital and examines how rock scenes look to both their own pasts and society's collective future for inspiration. In doing so, he neatly turns some well-worn rock narratives on their heads. He's not afraid of the obscure, either, examining the role that vintage clothing and record shops played in the development of both the punk and hippie subcultures and delving deep into the history of Northern Soul.
The problem – as Reynolds sees it – is that the technological and stylistic obsolescence that drove this economy is, thanks to YouTube, MP3s and torrents, now itself a thing of the past. Are new things, or even fresh takes on old things, a possibility in a world where the entirety of the past is available to all of us?
Reynolds doesn't really have an answer, of course, and I think he might have done well to include a clearer definition of what constitutes "newness." As Reynolds is not himself a musician, so much of his discussion, like so much rock criticism, seems to be a discussion of musical style rather than content. His arguments seem to chase each other around the text, too, perhaps even contradicting each other, but that is part of the book's appeal: the past, as Reynolds sees it, can either trap musicians in a permanent yesterday or provide inspiration for forward-thinking projects.
In the last chapters of the book, he examines how some retrophiliac acts like Broadcast and Boards of Canada have used the twentieth century's own ideas of the future to create hauntingly personal music that takes advantage of modern technology's ability to preserve large chunks of the recent past more or less indiscriminately. He also seems to argue that pop culture, and perhaps people in general, have lost faith in the future: while we get excited about techno gadgetry, most of us no longer believe that the future will be better, or substantially different, than the present. Still, when he examines the astonishing quantity of bravely experimental electronic music that followed the launching of Sputnik in the late fifties and the nineties' explosively creative, ruthlessly futuristic rave scene, he seems to conclude that a link exists between creativity and the belief that our tomorrows will be better than our yesterdays.
I can't say that I always found the author's case entirely convincing – indeed, I found myself arguing with him throughout the book – but he's provided some genuinely fresh ideas about pop music's relationship to its past and future that people who take their music collections as seriously as their mortgage payments won't want to miss. Recommended!